• Pupu Jamilah Communication Science Study Program, Putra Indonesia University, Cianjur Jl. Dr Muwardi No 66 Bypass Cianjur
  • Destiana Husnul Chotimah Communication Science Study Program, Putra Indonesia University, Cianjur Jl. Dr Muwardi No 66 Bypass Cianjur
  • Raka Aditya Communication Science Study Program, Putra Indonesia University, Cianjur Jl. Dr Muwardi No 66 Bypass Cianjur
Keywords: Communication strategy, marketing, promotion


Promotion Strategy has an important role in agrotourism marketing strategies, being one of the academic studies that has transformed into an interesting and strategic field of study in supporting development, both in terms of the construction of tourist attraction facilities. as well as the development of nurseries in the agro sector . A company uses various forms of marketing communications to promote what they offer and achieve financial goals. The purpose of this research is to explain the promotional strategy carried out by the Taman Bunga Nusantara Company in promoting tourist attractions by offering various types of flowers that exist throughout the world. This research uses qualitative methods that can describe, understand and develop marketing communications for the Taman Bunga Nusantara company obtained from observations and interviews . The theory used is symbolic interactionism. The research results show that implementing a promotional strategy involves promoting a tourist attraction through various methods, from social media, print media, and banners through the marketing concept of advertising, public relations, and personal selling.


Download data is not yet available.


Yoeti . 2000 . Ecotourism Environmentally Friendly Tourism. Jakarta
David. 2004. Strategic Management : Concept. Edition 7. PT. Prenhalindo. Jakarta
Ratih Hurriyati Management. 2008, Corporate and Educational Services Marketing Strategy . Bandung: Alphabeta.
Basu Private and Irawan. 2008, Modern Marketing Management, Liberty. Yogyakarta .
Wilbur Seramm. 1971, The Process and Effects of Mass Communication. Chicago.
Moekijat. 2000. Marketing Management , Bandung: Mandar Maju.
Lucky Yuwono. 2004. Cultural Semiotics , PPKB UI. Jakarta.
Kotler and Armstrong. 2012. Marketing Principles. Jakarta.
Djaslim Saladin. 2006. Marketing Management . Bandung: Linda Karya.
Rhenald Khasali. 2007. Targeting the Indonesian Market Segmentation Targeting Positioning. Jakarta : PT Gramedia Pustaka Utama.
Nyoman, Dantes. 2012 . Research Methods .Yogyakarta.
Effendy, Onong Uchana. 2005. Communication Science Theory and Practice Bandung:
Rosdakarya Teenager.
Kotler , Philip. 2005. Marketing principles , Volume 1. Jakarta: Erlangga
Kotler and Keller. 2009 . Marketing Management . Volume I. 13th Edition.
Jakarta: Erlangga
Moleong, JL 2009. Qualitative Research Methods. Bandung: PT.
Rosdakaya teenager.
Sugiyono. 2011 . Quantitative, Qualitative and R&D Research Methods. Bandung: Afabeta
Alma, B. 2003. Marketing Management and Services Marketing . Edition 2. Bandung: Alphabeta
Morissan 2007, Integrated Marketing Communications . Jakarta : Ramdina Prakarsa
Suharsimi Arikunto. 2000. Research Procedures A Practice Approach .
Jakarta : Rineka Cipta.
Arifin. 2011. Educational Research. Bandung : Rosda Teenager.
Wahyuni.H's thesis. 2019. Promotional Strategy for Increasing Sales Volume at PT. Hadji Kalla Gowa Branch . Makassar public university.
Rifa Rahmawati's thesis. 2018. Obelix Hotel Promotion Strategy in Palangka Raya City. Palangka Raya State Islamic Institute.
Nurul Annisa's thesis. 2014. Online Marketing Communication Strategy. Sultan Ageng Tirtayasa University.
Puji Rismayanti's thesis. 2017. Marketing Communication Strategy in Increasing Sales. Sunan Kalijaga State Islamic University, Yogyakarta.
Strategy (nd). Accessed August 12, 2020 from the Big Indonesian Dictionary: https://kbbi.web.id/strategies
Communication (nd). Accessed August 12, 2020 from the Big Indonesian Dictionary: https://kbbi.web.id/komunikasi
Blasius P. Purwa Atmaja. 2017. Adopting the “Marketing Mix” in School Promotion”. Accessed November 20, 2020. https://www.kompasiana.com/blasius_tnh
How to Cite
Pupu Jamilah, Destiana Husnul Chotimah, & Raka Aditya. (2023). TAMAN BUNGA NUSANTARA FOUNDATION’S PROMOTIONAL STRATEGY TO INFLUENCE CONSUMERS. Jurnal Scientia, 12(04), 107-111. Retrieved from https://infor.seaninstitute.org/index.php/pendidikan/article/view/1926