The Digital Communication Ethics Is Important For Gen Z Polytechnic Medan Aviation

Abstract

This study aims to investigate the importance of communication ethics in the context of WhatsApp usage among students of Medan Aviation Polytechnic. In addition, this study also wanted to identify factors that influence ethical communication, including the role of education, digital learning, self-awareness, and response to conflict. Overall, this study analyzed the impact of communication ethics on interaction quality and stress reduction among university students. In this study, a qualitative research design with a case study approach was used. Participants consist of Medan Aviation Polytechnic students from various study programs. Data were collected through in-depth interviews and surveys to explore students' views on communication ethics on WhatsApp. Data analysis was conducted using thematic analysis to identify patterns and themes that emerged from the data obtained. The results showed that understanding communication ethics among students can reduce misunderstandings and improve the quality of interactions on WhatsApp. In addition, communication ethics education has an important role in developing self-awareness and good communication skills. Quick responses in conflict situations have been shown to be effective in reducing stress and improving interpersonal relationships. Students equipped with good communication ethics are better able to face communication challenges in the digital era.