The Influence Of Viral Marketing And Prices On Purchasing Decisions At Fore Coffee Kediri
Keywords:
Viral Marketing, Price, Purchase Decision
Abstract
The culture of drinking coffee is currently a new trend that has emerged in various groups of Kediri society. Fore Coffee is a coffee startup that is currently busy in Kediri. This research uses a quantitative method of surveying respondents via questionnaires with a total of 96 respondents. Based on the results of research on the influence of Viral Marketing and Price on Purchasing Decisions for Fore Coffee Kediri through distributing questionnaires, it can be concluded that Viral Marketing has no partial influence on the Purchasing Decision variable, while Price has a partial influence on the Purchasing Decision variable. However, if Viral Marketing and Price are combined, both have a significant influence on the Purchase Decision for Fore Coffee Kediri.
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References
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Arjunita, I., Lapian, S. L. H. V. J., & Lumantow, R. Y. (2021). Pengaruh Viral Marketing, Store Atmosphere, dan Brand Trust Terhadap Keputusan Pembelian Produk Kopi Tuya Manado. Jurnal Ekonomika Dan Bisnis Islam, 9(3),437–446. https://ejournal.unsrat.ac.id/index.php/emba/article/viewFile/34756/32603
Cindy Magdalena Gunarsih. (2021). Pengaruh harga terhadap pembelian. Pengaruh Harga, 2(1), 1–4.
Dinianti, Rusdan, & Dayani. (2023). Pengaruh viral marketing, harga, dan promosi terhadap keputusan pembelian melalui tiktok shop indonesia. UNRAM Management Review, 3(2), 23–29. https://dataindonesia.id/
Eka Andriyanti. (2022). Pengaruh Viral Marketing Shopee Affiliate Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo). https://jurnal.mdp.ac.id/index.php/forbiswira/article/view/2237
Ernawati, R. (2021). Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan
Pembelian pada Situs E-commerce Zalora di Jakarta. Business Management Analysis Journal (BMAJ), 4(2), 80–98. https://doi.org/10.24176/bmaj.v4i2.6663
Geo Vanny Maruli Tua1, Andri2, dan I. M. A. (2019). Kepuasan Pelanggan - Konsep, Pengukuran, & Strategi. CV. Andi Offset, 1(4), 1–342.
Khoerul Ummah. (2022). Pengaruh Viral Marketing Dan Labelisasi Halal Terhadap Kepercayaan Konsumen Dan Keputusan Pembelian Pada Marketplace Shopee Di Banda Aceh Disusun. SKRIPSI, 8.5.2017, 2003–2005.
Mulyana, S. (2021). Pengaruh Harga Dan Ulasan Produk Terhadap Keputusan Pembelian Produk Fashion Secara Online Pada Shopee Di Pekanbaru. Jurnal Daya Saing, 7(2), 185–195. https://doi.org/10.35446/dayasaing.v7i2.665
Najwah, J., & Chasanah, A. N. (2023). Pengaruh Viral Marketing, Online Consumer Reviews, Harga, Dan Brand Ambassador Terhadap Keputusan Pembelian Secara Online Di Tokopedia. BISECER (Business Economic Entrepreneurship), 5(2), 1. https://doi.org/10.61689/bisecer.v5i2.343
Novel, D. S., Altje, L., Tumbel, W. D. (2022). Pengaruh Viral Marketing Brand Image Dan Harga Terhadap Keputusan Pembelian Kokumi Manado. https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43775
Nufus, H., & Handayani, T. (2022). Strategi Promosi Dengan Memanfaatkan Media Sosial Tiktok
Dalam Meningkatkan Penjualan (Studi Kasus Pada TN Official Store). Jurnal EMT KITA, 6(1), 21–34. https://doi.org/10.35870/emt.v6i1.483
Ria, L. P., Desi, K. (2023). Influence Organizational Citizenship Behavior and Work
Motivation on Job Performance of PT JNE Kota Kediri.
https://www.ejournal.warmadewa.ac.id/index.php/jagaditha/article/view/2786
Pratama, R. A., Komariah, K., & Jhoansyah, D. (2022). The role of viral marketing and consumer trust in purchase decisions. COSTING:Journal of Economic, Business and Accounting, 5(2), 1362–1369.
Sondakh, N. D., Tumbel, A. L., & Djenmy, W. (2022). Pengaruh Viral Marketing, Brand Image dan Harga terhadap Keputusan Pembelian Kokumi Manado. Jurnal EMBA: Jurnal Riset on. https://bithourproduction .com/blog/rahasia-marketing-fore-coffee/.
Tanuwijaya, J., & Mulyandi, R. (2021). Pengaruh Viral Marketing dan Turbo Marketing Terhadap Keputusan Pembelian Skincare Somethinc. Jurnal Sosial Sains, 1(5), 368–373. https://doi.org/10.36418/sosains.v1i5.81
Wahyu, D. G., Budi, R. (2023). Strategi Digital Marketing Untuk Mencapai Pasar Nasional UMKM “Kripik Farel. https://jurnal.ustjogja.ac.id/index.php/manajemendewantara/article/view/14775
Published
2024-06-18
How to Cite
Syachnaz Putri Sagita Lestari, Ria Lestari Pangastuti, & Wahyu Dede Gustiawan. (2024). The Influence Of Viral Marketing And Prices On Purchasing Decisions At Fore Coffee Kediri. Jurnal Scientia, 13(03), 120-123. Retrieved from https://infor.seaninstitute.org/index.php/pendidikan/article/view/2480
Section
Articles
