Communication of Da'wah in the Creative Muslim Community: A Study on the Hijrah Yuk Ngaji Community

Yogi Muhammad Yusuf

Yogi Muhammad Yusuf Universitas Pasundan, Bandung, Indonesia

Keywords: Da'wah Communication, Creative Community, Yuk Ngaji Community, Creative Da'wah Strategy.

Abstract

This study aims to analyze the forms and strategies of da'wah communication implemented within a creative Muslim community, focusing on the Hijrah Yuk Ngaji Community. This community is known as a platform for young people who promote the spirit of da'wah through contemporary approaches and digital media. The research method used is a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and document studies. The results of the study show that the Yuk Ngaji Community has successfully implemented effective and adaptive da'wah communication strategies tailored to the characteristics of the younger generation by utilizing various da'wah models such as bil-lisan (verbal preaching), bil-qalam (written preaching), and bil-hal (preaching through actions). This community does not solely rely on lectures or Islamic studies but actively uses social media and digital platforms as the main tools for delivering communicative, relevant, and inspiring da'wah messages. Member involvement in the da'wah process and a structured cadre system further strengthen Yuk Ngaji’s role as a platform for spiritual, intellectual, and social development, thereby enabling the creation of a young Muslim generation that not only comprehensively understands Islamic teachings but also applies them in daily life and contributes positively to their surroundings.

Downloads

Download data is not yet available.

References

Ar, N. W., Pababbari, M., & Sastrawati, N. (2023). Fungsionalisasi Budaya lokal sebagai Alternatif sarana Dakwah di Era Digital. SHOUTIKA, 3(1), 1-10.
As' ad, S. (2021). Penetrasi Dakwah Islamisme Eks HTI di Indonesia: Studi Netnografi Dakwah Felix Siauw & “Yuk Ngaji” di Media Sosial. Jurnal Komunikasi Islam, 11(1), 33-62.
Aula, L. G., & Abas, Z. (2020). Metode Dakwah Penceramah di Komunitas Yuk Ngaji Solo. Academic Journal of Da'wa and Communication, 1(2), 463-478.
Burhanudin, A. M., Nurhidayah, Y., & Chaerunisa, U. (2019). Dakwah Melalui Media Sosial. ORASI: Jurnal Dakwah dan Komunikasi, 10(2), 236-246.\
Irmansyah, I. (2020). Pemuda Hijrah: Antara pietization dengan lifestyle pada komunitas hijrah yuk ngaji Yogyakarta. Madania: Jurnal Ilmu-Ilmu Keislaman, 10(1), 46-56.
Iskandar, I. (2022). Pengembangan Strategi Dalam Menyampaikan Pesan Dakwah Melalui Seni Dan Budaya: Memahami Penyampaian Nilai-Nilai Islam Melalui Kesenian. Etika: Journal of Islamic Communication and Broadcasting Science, 1(2), 57-66.
Khumaedi, T., & Fatimah, S. (2019). Urgensi Dakwah Melalui Media Sosial. Al-Mubin: Islamic Scientific Journal, 2(2), 106-113.
Rahmawati, D., & Zaini, A. (2021). Efektivitas Dakwah Melalui Media Sosial Di Era Media Baru. Journal IAIN Kudus, 8(1).
Rahmawati, Y., Hariyati, F., Abdullah, A. Z., & Nurmiarani, M. (2024). Gaya komunikasi dakwah era digital: Kajian literatur. Concept: Journal of Social Humanities and Education, 3(1), 266-279.
Ramadhan, A. R., Lailatusyifa, F., Nisa, I. F. C., Wahyuningsih, S., & Yasfin, M. A. (2024). Strategi Muslim Muda Dalam Berdakwah Di Era Digital Melalui Komunitas Remaja Islam Berprestasi (Kreasi). Idris: Indonesian Journal Of Islamic Studies, 2(1), 124-144.
Ridwan, A. (2022). Dakwah Dan Digital Culture Membangun Komunikasi Dakwah di Era Digital. LANTERA: Jurnal Komunikasi dan Penyiaran Islam, 1(1), 74-84.
Rohman, A. N., Syam, N., Huda, S., Aziz, M. A., & Nurdin, A. (2024). Fenomenologi komunikasi dakwah komunitas Yuk Ngaji. ORASI: Jurnal Dakwah dan Komunikasi, 15(1).
Rustandi, R., & Hanifah, H. (2019). Dinamika Dakwah Komunitas Remaja Islam di Kecamatan Pangalengan. Anida (Aktualisasi Nuansa Ilmu Dakwah), 19(2), 199-224.
Subahri, B., & Khosim, M. (2024). Edukasi Dakwah Berbasis Teknologi Perspektif Psikologi Pendidikan. Dakwatuna: Jurnal Dakwah Dan Komunikasi Islam, 10(1), 50-60.
Sugiyono, S. (2016). Metode penelitian kuantitatif, kualitatif, R&D. Bandung: Alfabeta, 1(11).
Taufikurrahman, T., & Setyowati, E. (2024). Sistem Komunikasi Dakwah di Era Digital Melalui Instagram, Tiktok, Youtube. Al-Mada: Jurnal Agama, Sosial, dan Budaya, 7(1), 103-116.
Ummah, I., Rosa, E. M., & Mutaqin, R. S. (2022). Interpretasi Hadis dan Strategi Dakwah (Studi Kasus Komunitas Pemuda Hijrah Yuk Ngaji). ULIL ALBAB: Jurnal Ilmiah Multidisiplin, 1(11), 4134-4145.
Ummah, N. H. (2023). Pemanfaatan sosial media dalam meningkatkan efektivitas dakwah di era digital. Jurnal Manajemen Dakwah, 11(1).
Waskito, T., & Fauzan, F. (2021). Identity Politics of Hijrah Community of" Yuk Ngaji". KALAM, 15(2), 145-172.
Yazid, A. (2019). Politik hijrah anak muda di komunitas YukNgaji Yogyakarta (Doctoral dissertation, UIN Sunan Kalijaga Yogyakarta).